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Avatar Posted By: Aussiewebmaster 43 days ago
Topic Type: News Story (Jump to http://www.clixmarketing.com)
Category: Paid Search
Interesting look at PPC that uses others trademarks
9 Comments     

Comments

from gregjarboe 43 days ago #
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Scads -- what a great term!  Right up there with splogs, flogs, scams and spam.  I applaud the Alliance Against Bait & Click (AABC) for fighting to stop scads.  Great cause.

from Jill 43 days ago #
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ROFL @ Greg

from Aussiewebmaster 43 days ago #
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and there are scads of these scads

from theppcbook 43 days ago #
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definitely a sign of a maturing industry. self policing is a good move...

from szetela 43 days ago #
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I'm sure someone will come up with a subcategory dubbed "Hanging Scads"

from DarkMatter 43 days ago #
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FTA:

When the brand name is entered as a keyword in a search, the scad appears - hijacking the consumer to the competitor’s site.


This is misleading. Typing in a search will not allow someone to "hijack" your browser, you still have to click their ad.

I bid on competitor trademarks all the time to offer competing products. I don't include other people's trademarked terms in my ads or on my pages, and I don't deceive anyone. I don't see anything wrong with offering alternative to what the searcher is looking for as long as it's not deceptive.

from szetela 43 days ago #
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BTW, if anyone read the post earlier: you saw an unedited version of the press release without my comments. I corrected that. It's seems clear that AABC's real (or main) target is editorial policy that allows advertisers to bid on competitors' brand names.

from szetela 43 days ago #
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@ DarkMatter: I completely agree. I've been offered the opportunity to interview an AABC spokesperson - will report back.

from DarkMatter 43 days ago #
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looking forward to it szetela.


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