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"Many people, however, will find it puzzling that Google thinks it necessary to create a new platform for people to share information. Why bother, when Wikipedia will give you answers whether you're wondering about George M. Dallas (James Polk's vice-president) or the 13th Floor Elevators (an Austin psychedelic rock band formed in late 1965)?

One person asking that question is Wikipedia co-founder Jimmy Wales, who learned about Knol a few months ago, when Google posted a blog teaser about the project.

"What is the added value?" Wales asks. "People already can put up web pages somewhere on the internet, put some ads on it if they want to get revenue or not put ads if they don't want the revenue."

Wales clearly thinks that his brainchild will satisfy most searchers. "If I type in Thomas Jefferson, there's a pretty good chance that the Wikipedia entry is more or less exactly what I'm looking for," he says.

Google says it isn't trying to compete with Wikipedia, but providing an alternative.

"I'm not suggesting one is better than the other, but different," says Manber.

And what would the difference be? "
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