Sphinn - Low Click Through Keywords - Kill 'Em or Keep 'Em?

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Low Click Through Keywords - Kill 'Em or Keep 'Em?

Went Hot: July 26, 2008 - 9:18 am
Posted By: Drupal 79 days ago
Topic Type: News Story (Jump to http://www.getelastic.com)
Category: Google AdWords

Discusses your options for handling low CTR% keywords, and a diagnostic list of reasons why you may have low CTR - with recommended actions for each. Also, when is low CTR% a GOOD thing, and what do you do with poor converting and negative ROI keywords.

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from shaynorulz 79 days ago #

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Great article catorizing keywords CTR issues according to Ad position and factors influencing the bad performance.

from mwiegand77 75 days ago #

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To me, this is a great primer on how to approach crappy keyword CTRs. Been working in this business for a while and this succinctly state what I've been feeling for a while now and never thought to write down.

If you're new to PPC and panicked that you're getting crappy CTRs, start here for help.

from amiablegurl1982 74 days ago #

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It's absoultely simple.....if thr are low paying keywords u have got two options.

1. make anothr adgroup with names NP(not performing).Which will not hamper ur current adgroup or campaign. and keep those under performing keywords thr. And keep an eye over them with time to time. If it was seasonal then defintly it will start performing better in some times.then u can put those keywords back again in ur previous adgroups/campaigns lest keep them like tht only. and vice versa .

2. or if thr are low performin keywords then simply delete them as on a whole they will affect or complete campaign or adgroup. having high impressions with low clicks and hence low ctr.

from levertmarketing 74 days ago #

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Very good article about PPC management. I've also seen cases of companies that were targeting relevant keywords, getting a decent CTR, but not converting. Sometimes you have to look at the product itself and your competitors. There could be a case where the PPC agency is actually doing its job but the product does not offer as much as other similar products.