News Source: http://www.getelastic.com
Published: Jul 26, 2008 - 09:18 am
Story Found By: Drupal 1297 Days ago
Category: PPC
4 Comments
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News Source: http://www.getelastic.com
Published: Jul 26, 2008 - 09:18 am
Story Found By: Drupal 1297 Days ago
Category: PPC
4 Comments
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Comments
Great article catorizing keywords CTR issues according to Ad position and factors influencing the bad performance.
To me, this is a great primer on how to approach crappy keyword CTRs. Been working in this business for a while and this succinctly state what I’ve been feeling for a while now and never thought to write down.If you’re new to PPC and panicked that you’re getting crappy CTRs, start here for help.
It’s absoultely simple.....if thr are low paying keywords u have got two options.1. make anothr adgroup with names NP(not performing).Which will not hamper ur current adgroup or campaign. and keep those under performing keywords thr. And keep an eye over them with time to time. If it was seasonal then defintly it will start performing better in some times.then u can put those keywords back again in ur previous adgroups/campaigns lest keep them like tht only. and vice versa .2. or if thr are low performin keywords then simply delete them as on a whole they will affect or complete campaign or adgroup. having high impressions with low clicks and hence low ctr.
Very good article about PPC management. I’ve also seen cases of companies that were targeting relevant keywords, getting a decent CTR, but not converting. Sometimes you have to look at the product itself and your competitors. There could be a case where the PPC agency is actually doing its job but the product does not offer as much as other similar products.