Sphinn - Forget Traditional SEO! Why Good Link Bait is Worth $50K

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Forget Traditional SEO! Why Good Link Bait is Worth $50K

Went Hot: September 20, 2007 - 2:24 pm
Posted By: Lyndon 655 days ago
Topic Type: News Story (Jump to http://www.seoegghead.com)
Category: SEO

From the page, "Traditional SEO is dead. Gone are the days when we can get to the top by studying keyword densities and trading links. Gone are the days when optimization involves pious devotion to the H1 tag. I'm not saying these things are, or will ever be irrelevant, and I'm certainly not saying site architecture is not important; but I posit that SEO will eventually evolve into a branch of conventional marketing."

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from iamlost 654 days ago #

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'I assume much of the [linkbait/Digg] traffic is relevant -- at least as relevant as PPC.'

Let's not assume.

Let's see some actual analytics comparing the conversion rates of 20,000 ppc clicks versus 20,000 Digg (or similar) linkbait clicks.

Methinks the author assume far too much on far too little. Some facts would be nice.

from tomcritchlow 653 days ago #

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I second that thought. No way is digg traffic or SU traffic even close to as valuable as PPC traffic. That's an assumption too far. There's certainly value in linkbait but to put arbitrary figures on it just for the sake of a good title is wrong (or, just good linkbait! ;-)

from MattC 653 days ago #

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I guess it depends on the type of link bait. If its just a 2 Dimensional story that gets a lot of hits for a day or a few is crap. But if you can invent something that has some use to it which draws people to interact, promotes the client and has longevity, that can be priceless.

from Lyndon 653 days ago #

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I agree, I think the social media traffic should be measured differently to PPC. But it's not worthless, as some seo's have said. There is no such thing as worthless traffic, only the wrong content.

I thought it was a good article but then I took a closer look at the date, lol.

from dal 650 days ago #

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I think you can not overly rely on any one strategy. With that said, what link baiting really shows is compelling content is very important and can a cornerstone of any search marketing campaign. I think the problem lies with alot of these seo professionals is that they seem to specialize too much and when you handling "all" a person search marketing you are doing them a dis-service. The question you have to ask is what happens when "tactic x" is no longer working or even worse has brought the wraith of the "quality control"? It has been my personal experience that the SEO bails on them or plays the blame game. I find that is the case because there marketing strategy was very "one dimensional" overly relying on certain tactics to give them the desired result.

Dal