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Went Hot: July 30, 2008 - 6:15 am
Posted By: UtahSEOpro 341 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: SEO
Press releases, in the traditional sense, were meant to reach out to journalists with the hope that a publication would pick it up, call someone within your company for comment, and gain a presence within the traditional media community (television, radio and/or print) to enhance your image and further your business.
4 Comments
Comments
Great post. He hit on all of the important factors and the top distribution networks.
Good post. Aside from an irresistible headline and strategic linking, I think another point that should be addressed is the voice and the format of the press release itself. I think there is a common misconception that a press release has to maintain a high-level of formality and, well, stuffiness. But an exciting headline should have some exciting prose to match.
Avoid quotes that reiterate what has already been said elsewhere within the press release. Like dialogue in a narrative, a quote should add to the press release, move the press release along, and offer new insight into the topic at hand.
A reasonable chunk of traffic to our own sites stems from Press Releases; and I don't think that effectiveness of an enrapturing headline can be overstated.
Thanks for sharing this helpful SEO resources.
For purposes of SEO (i.e. adding your content and getting inbound links) the distribution networks are great. For maximum exposure and ensuring that your press release actually gets covered, developing relationships with the media is far more effective.