News Source: http://searchengineland.com
Story Found By: MiriamEllis 1708 Days ago
Category: Sphinn Zone
2 Comments
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News Source: http://searchengineland.com
Story Found By: MiriamEllis 1708 Days ago
Category: Sphinn Zone
2 Comments
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Comments
Thanks Jill. Yeah, I think a lot of people underestimate users reaction to change on a site. Something we try to do to help ease the transition is to find a way to involve the users in the process. With one site we provided a preview of the new site and held a contest for who could find the most problems with the new site. That contest had an amazing response. For the mere cost of a hand held GPS (the prize) we pretty much shook out the site for problems before it launched and gave users an opportunity to adjust to it before the new site went live. Best of luck on your new design. I’m sure knowing you it will be fantastic. :-) Christine
I have already shared this post with the rest of my team. Working with a clientele of mostly lawyers, cosmetic surgeons, and dentists, it can be mind-numbing trying to explain why the competitors’ "bells and whistles" aren’t what you need to worry about. I just reviewed one site on which a client wanted an "innovative design." If I wasn’t analyzing the site, I probably would have clicked away since his navigation (like the one described in the post) was hidden (in flash, no less). The points in this post give me yet another way to try to explain why sometimes you just need a new design (or better yet, you need to start with a clean design to your site). Thanks!