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- Sphinn It!
Posted By: Wiep 335 days ago
Topic Type: News Story (Jump to http://seminsights.com)
Category: SEM Industry
4 Comments
4 Comments
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Comments
This is a handy article to keep for all people hiring in house or outsourced SEO help
Sphunn, but highly technical questions are only part of it. I'd rather hire someone that's honest, truthful, reliable, team player, communicates well, etc. Getting someone that's exremely technical but a real PITA to work with is worse than not hiring anyone.
My opinion:
Answer 2: TITLE tag is important but its not the most important factor by any stretch of the imagination, plus you can train a monkey to optimize TITLE tags. "Backlink campaign" answer is too vague.
If a company only had money to focus on one thing, work on grabbing eyeballs with something cool. Hire a quality blogger, an imaginative marketer that can come up with creative ideas, and someone who is really good on the phone.
"If they only apply to a backend shopping cart, then the candidate should recommend that you robots.txt out the cart."
Robots.txt doesn't do much except tell Googlebot not to crawl a URL. Disallowed URLs can still get indexed and they can still create a link juice black hole which may hurt a site depending on its size and internal link structure.
Great article but I'd have to agree with BlueCafe - there's a lot more to it than the technical questions.