News Source: http://www.slightlyshadyseo.com
Published: Aug 05, 2008 - 02:33 pm
Story Found By: vangogh 4147 Days ago
Category: SEO
7 Comments
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News Source: http://www.slightlyshadyseo.com
Published: Aug 05, 2008 - 02:33 pm
Story Found By: vangogh 4147 Days ago
Category: SEO
7 Comments
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Comments
Glad to see a list that looks not only at what we know as far as ranking, but what is possible. CMS foot printing is a tough one to get past. Out of paranoia I tend to even vary my normal class names on sites I make, just so that they won’t be TO obvious.
Being that one site of mine was recently a part of a big shift in the search results for a certain keyword; I cannot say that any of these metrics had anything at all to do with it.
@JohnHGhode: It’s not always these metrics. I tend to be more towards the grayhat side of things, so this is the list that I personally use. For each unique SEO, the list will change. For instance I do not do any article marketing. Someone heavily involved in that would have a very different list. Think of it as a starting point ;-)
I tend to me more on-page SEO.
Great article. Saved it to Digg.
a.Google uses tens of thousands of datacenters. At anytime you could be accessing a different one because of load balancing. So what you check today could be different than tomorrow. What your mom in California checks the same you check in Texas can also be different because you are both using different datacenters. Google is also known to test different algorithms on different datacenters at anytime during the month. This makes the change even harder to pin down because you never know when or why they are doing it.b.Geo-location also makes a difference. Even if your mom in California is using the same datacenter as you in Texas you can see different results because Google is trying to further “personalize” the search results to your location. They feel this is best for queries that are possibly effected by localization. Take searching for “plumbers” for instance. If you search for a plumber in California you probably don’t want to see plumbers from Texas in your SERPs. Google is becoming more transparent about this of late testing a new feature in the SERPs that you can read about here: http://searchengineland.com/080730-163351.phpc.Google Personalization can affect your SERPs when you are logged into your Google account. They can take any number of demographic items from your personal data to make the SERPs more customized to who you are.d.Lastly Google Universal Search has probably changed the SERP landscape the most. With the addition of Related Searches, Google News, Images, Video, Blog Posts in the SERP landscape one would wonder how much room is left for those 10 spots per page.
I was referring to a 10+ week shift in the SERPs. Going from #11, starting out at in the shift as #4, going as high as #2, and currently again around #4. And, all fron one on-page SEO change in a field of 23 million webpages. None of my metrics are all that great. One minute from now, who knows?