Sphinn - Google Insights for Search Launches

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Sphinn It!

Went Hot: August 6, 2008 - 9:06 am
Posted By: MattMcGee 332 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google Searching

Barry Schwartz details some juicy new data Google is sharing about searcher behavior. You can compare search patterns by category, by location (!), and over certain time frames. It's basically search data porn for marketers. :-)

8 Comments

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Comments

from ShaneEubanks 332 days ago #

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Love it....easy and provides exactly what I need for part of what I do. Within 5 minutes I found 2 new website opportunities and a bundle of keywords to create the content. Now to freelance it and grab some coffee...

from BrianChappell 332 days ago #

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This tool really is shear gold for affiliate marketers.

There are so many uses for it.

from tamar 332 days ago #

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"It's basically search data porn for marketers."

That is, if you like porn and stuff. :P

from onreact 332 days ago #

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Check out the real link! http://sphinn.com/story/63851 ;-)

from DarkMatter 332 days ago #

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a new toy! nice!

from neyne 332 days ago #

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this was developed by the Google Tel Aviv R&D team... nice

from Aussiewebmaster 332 days ago #

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Great overview as usual Barry.... and nice use of porn Tamar

from whichgroup 327 days ago #

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We have run some tests comparing Google insight data with Google Adwords/PPC data and quickly found a multiplier/factor that Google are using to modify the real search volume into the volumes output in Google insight.

We got to a multiplier of 50-80 for financial terms. (as in you multiply what Inisght tells you by 50-80 and you get a VERY good idea of the actual search volume.

Come see our results on the Coast Digital blog - http://www.coastdigital.co.uk/whats-new/blog/

We've charted the results over the past 7 months worth of data and got a really tight match between Google insight and Adwords.

I'd be interested to hear what others have found.

Robin