Sphinn - The DIY trend: The Market and the Search for “How To”

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The DIY trend: The Market and the Search for “How To”

Went Hot: August 6, 2008 - 3:50 pm
Posted By: graywolf 333 days ago
Topic Type: News Story (Jump to http://www.trendsspotting.com)
Category: Other Search Marketing

How To and DIY articles have been time proven tools for publishers to build links and evergreen content. Trendspotting takes a look at the trend and has ideas to help you jump start the process.

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from andrewsho 332 days ago #

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I have seen some huge gains in client sites just by adding the words "how to" to the UI.

from planetc1 332 days ago #

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Same here. I've had clients do well with "how to" content, even offline.

from Kimota 332 days ago #

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Very, very true. The articles beginning with "How To..." on my site are invariably among the most popular I have, despite being satirical or plainly ridiculous pastiches - such as "How to Win Arguments Online" or "How to Become a Superhero".

The keyword phrase 'how to become a superhero' is now one of my biggest drivers of search engine traffic, believe it or not! It's amazing what people look for with the phrase 'how to...'

from rgoad 332 days ago #

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Hitwise did some analysis on this recently in the UK and found 170,000 distinct 'how to' search terms: http://weblogs.hitwise.com/robin-goad/2008/07/how_to_save_money_in_a_recessi.html

from BeantownSEO 331 days ago #

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This article hits home and is a wonderful idea in many aspects for all types of businesses, not just publishers. I've been involved a lot recently in creating and optimizing "how to" tip-like content for clients. Many of which who are sites selling products or services who are looking to gain additonal traffic by providing helpful and informative content to people looking for this type of information in their respective industry or niche, and not necessarily existing customers.