Sphinn - Marketing by Color: Don’t Try To Sell Blue Potatoes

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Marketing by Color: Don’t Try To Sell Blue Potatoes

Posted By: graywolf 333 days ago
Topic Type: News Story (Jump to http://www.smallfuel.com)
Category: Display Advertising

For example, what colors do you associate with a spooky night? Most likely, you’ll choose black, shades of gray and maybe a little silver or even orange. Haunted evenings generally don’t come in vivid blues and fresh greens, after all.

Did blue potato sales skyrocket? No. Did people rush to the stores for blue potatoes? Nope. Did the blue potato become a household staple? Nope. If it weren’t for their novelty factor and a few cooks with exploratory minds, these potatoes would never have sold at all.

The reason is that people don’t associate the color blue with potatoes.

Do you want your business to become a blue potato?