the good news is that social media gives us a surefire way to avoid using all those words that are confusing, over-hyped or just so overused they've been rendered meaningless: read the comments and conversations of consumers and prospective customers at many blogs that are relevant to your business and target audiences. See what they're talking about, and what's meaningful to them. But mainly look at how they say things. Because now you're afforded to actually "see how they speak". And let that be your barometer.
Because people don't speak in buzzwords. Marketers do."
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Went Hot: August 7, 2008 - 11:06 pm
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