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Alexa is becoming a joke lately. Some people claim that over the previous two years it was already losing reliability, but lately it went completely nuts. Whatever they did on the last algorithm update, it messed up their rankings badly.

I know that many people already ignore Alexa, but most advertisers still consider it when evaluate ad buys on websites, so I think we need to raise the awareness about it, and encourage them to use other available tools to gauge traffic.
17 Comments     

Comments

from philippe 106 days ago #
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Alexa is not becoming a joke... IT IS A JOKE ALREADY!

from mpilatow 106 days ago #
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yeah, Alexa has been pretty wortlhless since it launched.

from ffnstuff 106 days ago #
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i was surprised that the new performancingads is basing almost their entire network on alexa ratings

from g1smd 106 days ago #
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Lately?

No.  For years.

from DarkMatter 106 days ago #
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I switched over to compete.com to get my almost useless traffic statistics.

from UtahSEOpro 105 days ago #
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spelled "becoming" wrong

from MikeDammann 105 days ago #
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spelled or spelt?

from saurav.verma 105 days ago #
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One can never absolutely trust data provided by third parties, especially the free one.

from stymiee 105 days ago #
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This just in, Alexa has always been a joke. I can't believe people sphunn this.

from SpostareDuro 105 days ago #
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here here

from yojpotter2 104 days ago #
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I hope Alexa can fix the probllems on thier algorithm.

from hari 104 days ago #
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Yes its too bad especially after the recent algorithom changes.
But can somebody suggest an alternative?


from ciaran 104 days ago #
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What everyone else said: Alexa has always been meaningless

from JohnHGohde 102 days ago # - show/hide this comment
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I have always liked Alexa because they rate websites rather than webpages.  All these negative comments caused me to give Alexa another look. I ended up installing their toolbar in FireFox.  The only thing wrong with Alexa was that they took forever to get a toolbar for FireFox, and now they have finally fixed that problem.  Further Alexa's rating of Wikipedia in the bottom of the top 10 is about the same as compete.com.  Evaluating websites based upon actual toolbar usage data is the wave of the future.

from DarkMatter 102 days ago #
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more like the wave of 3 years ago.

from LtDraper 102 days ago #
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Alexa is proof that most people don't understand statistics.

from watkin29 102 days ago # - show/hide this comment
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lame story....learn how to spell


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