Great article by Jeff Molander on what affiliates should be doing to add value to their site visitors in a way that drives financial results for both themselves and the advertisers they represent.
1 Comments
1 Comments
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Comments
I would like to add a third value add - reputation management. Even the biggest brands with tons of links and highly optimized websites still only get two search results per domain. That leaves 8 unpaid, largely uncronrollable spots for someone to diss your brand on a site like Rip Off Report (*cough extortion cough*). By writing something like a well-thought-out, well-researched, honest-but-possitive review on the merchant’s product or service, an affiliate is doing more than just sending direct sales to that merchant’s website. They are acting as a defacto PR agency and helping to bogart another spot on the SERPs.