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A great guest post at Wolf-Howl.com by Everett Sizemore. he trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).
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Comments

from iBrian 105 days ago #
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Michael!! Your guest blogger is recommending people seek red flags as link opportunities!!!

from tomcritchlow 105 days ago #
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Great post - I love the google maps tweak that allows you to find real results.

from everett 105 days ago #
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iBrian - I try not to blindly follow "SEO wisdom" about things that I've personally found not to be true. There are many red flags, from the words "sponsor" and "advertistement" to scripts and tags surrounding link network links. And, while I wouldn't advise someone to buy "sponsored post" links on sites that only remotely have to do with their industry - it has been my experience that sponsoring events (think National Heart Foundation Races and the like if you have a health-related site) and causes within your industry yields possitive results. Why would Google punish someone for sponsoring a worthy event in their industry? At worst, they would discount the link (assuming this doesn't constitute a huge proportion of your link profile) but it isn't the sponsors fault that a nofollow tag wasn't used. And if you're going after good PR and advertising by being a socially responsible business in your industry - why not look for those opportunities that might pass a little page rank?

All things in moderation.


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