Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEO
SEO & Public Relations : Optimizing the News Room
SEO News Source: http://webadvantage.net
Published: Sep 22, 2007 - 06:16 pm
Story Found By: lorenbaker 1604 Days ago
Category: SEO
More than 90 percent of journalists turn to the Internet and search engines as their primary news source, and corporate influencers are now relying upon news releases as their primary source of information. It’s for these reasons that you’ll want to optimize your online newsroom.
 Comments3 Comments  

Comments

Avatar
from RonSpinner 1603 Days ago #
Votes: 0

Good post. Another important point is to make it easy for Journalists to find the info they need--fast. They are frequently working under pressure and may need to find PR contact info in a hurry. Jakob Nielsen has a good overview of Press Rooms at PR on Websites: Increasing Usability 

Avatar
from DJLitten 1601 Days ago #
Votes: 0

As a former public relations practitioner now in the SEM realm, it’s always interesting to find clients or their competitors who do not have their releases (past and present) available online.  When I was starting in the PR industry, the agency I worked for strongly advised clients to get their press releases onto their Web site (and into a newsroom) purely for informational purposes.  As you can (or can’t) imagine, it was often a battle of titanic proportions just to get the releases on the site.  I’m glad, years later, that those decisions continue to be validated.   Thanks for the article Loren.

Avatar
from toprank 1601 Days ago #
Votes: 0

Great ideas, but optimizing news rooms is so 2006. :) Blog-Enabled Media Room at DMA06: tinyurl.com/2tger6

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land