Sphinn - SEO & Public Relations : Optimizing the News Room

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SEO & Public Relations : Optimizing the News Room

Went Hot: September 22, 2007 - 6:16 pm
Posted By: lorenbaker 653 days ago
Topic Type: News Story (Jump to http://webadvantage.net)
Category: SEO

More than 90 percent of journalists turn to the Internet and search engines as their primary news source, and corporate influencers are now relying upon news releases as their primary source of information. It's for these reasons that you'll want to optimize your online newsroom.

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from RonSpinner 652 days ago #

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Good post. Another important point is to make it easy for Journalists to find the info they need--fast. They are frequently working under pressure and may need to find PR contact info in a hurry. Jakob Nielsen has a good overview of Press Rooms at PR on Websites: Increasing Usability

from DJLitten 650 days ago #

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As a former public relations practitioner now in the SEM realm, it's always interesting to find clients or their competitors who do not have their releases (past and present) available online. When I was starting in the PR industry, the agency I worked for strongly advised clients to get their press releases onto their Web site (and into a newsroom) purely for informational purposes. As you can (or can't) imagine, it was often a battle of titanic proportions just to get the releases on the site. I'm glad, years later, that those decisions continue to be validated.

Thanks for the article Loren.