Sphinn - SEO copywriting: how to do the content shuffle

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SEO copywriting: how to do the content shuffle

Posted By: mbeijk 104 days ago
Topic Type: News Story (Jump to http://searchwritten.com)
Category: SEO

SEO Ramon shows with this example; how to save hours, if not days, if you need to write a large quantity of texts using content shuffle techniques.

13 Comments

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Comments

from Jill 102 days ago #

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This makes me barf. And we wonder why there are so many worthless piece of crap blogs out there.
Boo hiss.

from Lyndon 102 days ago #

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Interesting look at a problem in blackhat seo. We need more blackhat posts on Sphinn, if it works, we need to hear about it ;)

from YoungMaster 102 days ago #

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Very similar to the technique Rob taught at SMX advanced. Maybe he'll pop in hear and comment on this.

Hmm, need to get an "Invoke the EvilGreenMonkey" button here. :p

from monchito 102 days ago #

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@Jill: blackhat-whitehat is a pointless discussion, see a previous article i wrote about that

from DarkMatter 102 days ago #

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it's sad that selfish people have no problem clogging the web up with this useless junk instead of creating something of value. I can easily picture a day when splogs full of crap like this make it very difficult to find real information. but hey, who cares about that, you're making money!

from monchito 102 days ago #

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Darkmatter: you may want to rephrase if you actually read the article ;)

from Jill 102 days ago #

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I read the article, and Darkmatter is right on the mark.

This type of thing can only be bad for everyone. Isn't there enough spam we already have to wade through when searching for stuff.

To advocate creating more crap is not only terrible, but imo, it's irresponsible of anyone who calls themself a search marketer.

from monchito 102 days ago #

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'This type of thing' happens to be a very legit and normal way of writing texts.

Maybe I shouldn't have used the words 'content shuffle', because it has this blackhat connotation. Well too bad. It IS a content shuffle. And no, it is not blackhat. Blackhat is a crude, ethically, and politically loaded concept that clouds judgment. What I'm describing is a methodology I used as a writer before I was an SEO (but an historian), it can be used in many ways.

As you might have read, I wrote 20 texts in 8 hours with this technique, not 20000 texts in 2 hours. The texts turned out pretty fine, and yes, i can write, so they both have keywords AND information that people search for. Heck, they probably read a lot better than your average webtext. And yes, I do know they're not the best they can be, but hey, i was in hurry ;)

from evilgreenmonkey 101 days ago #

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I'm waaaay behind on my Sphinn Weekly blog post, although this thread popped up in my Google Alerts :)

I think that the technique I described at SMX was slightly different, although I've only skim-read the post TBH.

My technique for affiliate sites:
1. Write a good quality article (say 20 sentences long)
2. Re-write each sentence 5 times so that it says the same thing but using different words
3. Create a script which randomly selects a Sentence 1 from one of the 6 articles, then a Sentence 2... until Sentence 20.

This creates a unique article that retains its quality and can be used on multiple blogs and article directories. It's also worth swapping words in each sentence to remove some of the footprint and run the finished article through Copyscape.

Not a good idea for brand sites though.

from monchito 101 days ago #

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Hi Rob, you're right; the technique is different. What I am describing isn't automated

from JohnHGohde 101 days ago # - show/hide this comment

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I think this Sphinn clearly points out that there are in fact differences both between SEO and SEM; as well as between white hat and black hat SEO and SEM.

I would label this Sphinn as white-hat SEM, which still spells yucky in my book. As long as these techniques are used to sell products, I don't see much of a problem. Who after all, expects to see great text on websites selling endless numbers of widgets?

The title should have read: SEM copywriting: how to do the content shuffle.