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How do you get started as a pool guy? Chris McCall in Utah used Google Earth to find everyone with a pool in his area, then did a custom mailing to them all. Apparently, he's thriving. Here's the original news URL, too: http://kutv.com/topstories/local_story_187224149.html
13 Comments     

Comments

from vanessafox 454 days ago # - show/hide this comment
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Why indeed would someone use Google when they could use Zillow?

from Sugarrae 454 days ago #
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Personally, I think it was an ingenius move on his part. It certainly isn't something many people would have thought to do. I'll pretend Vanessa didn't just do some shameless self promotion and say that this guy is in Utah - there are a LOT of pool businesses that could really benefit from this across the country - in addition to the other ones mentioned in the blog. Hell, if I were a pool contractor, I'd be zooming in on the more prominent neighborhoods and contacting those *without* pools.

from Ken 454 days ago #
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And funny enough Zillow is actually down right now...so I guess I'll have to settle with Google Earth then.

from vanessafox 454 days ago #
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Because they are updating! So they can be even better! And stuff!

from NeO 453 days ago #
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Brilliant! Only a matter of time until there's advertising on the top of Semi-trucks and buildings... & LOL@Ken :D

from fctoma 453 days ago #
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such a good idea and use of technology. How can I use this now... hmmm

from rcetta 452 days ago #
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How long till I can use Google Earth to spy on my own backyard - in real time to see if my kids are "Throwin a Kegger" while my Wife and I are away?


from pratt 452 days ago #
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It's people like that who will really succeed in their field. Props to the pool guy for being so creative and "savvy".

from JohnC 452 days ago #
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Great thinking there. Of course, search out the homes with large gardens and you go hunting for lawn care jobs too!

from avi 452 days ago #
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what a brilliant marketer! What other verticals do you think his ingenious idea can be applied to?

from JonMyers 452 days ago #
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Have to say clever idea Chris Macall, found a niche on his doorstep and exploited it. Should look at cities with similar climates, franchise the business and expand nationwide

from HamletBatista 451 days ago #
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I have a friend with a pool business in Orlando and I just called him to giving him this idea. Great idea!

from GoogleTutor 448 days ago #
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eh, with the price of gas he'd have likely been better off just buying a general mailing list for the area...


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