News Source: http://www.searchenginejournal.com
Published: Aug 12, 2008 - 05:11 pm
Story Found By: ViperChill 4134 Days ago
Category: SEM
16 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://www.searchenginejournal.com
Published: Aug 12, 2008 - 05:11 pm
Story Found By: ViperChill 4134 Days ago
Category: SEM
16 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Latest News From Marketing Land
- Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys
- Less than 40% of customer data execs confident they know where company’s data is stored
- Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
- Neuroscience and beauty: Why visually appealing marketing assets matter
- Salesforce reports 33% YoY growth in third-quarter results
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:
- The Fantastic 5: Emerging strategies to drive conversions & growth - Dec 19
- CCPA Goes Live in Weeks: Is your marketing measurement ready? - Dec 17
- 4 Ways to Get Started With Agile Marketing - Dec 11
- Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience - Dec 5
- How to Deliver Effective ABM Using Pre-targeting & AI - Nov 7
Research:
- Enterprise Identity Resolution Platforms
- Enterprise SEO Platforms: A Marketer’s Guide
- Enterprise Customer Data Platforms: A Marketer’s Guide
- Account-Based Marketing Tools: A Marketer’s Guide
- B2B Marketing Automation Platforms: A Marketer’s Guide
Whitepapers:
- The Ultimate Guide to Selling SEO
- The Digital Marketing Guide for Consumer Goods Brands
- Do More With Email Deliverability and Privacy
- Mission Possible: Quality Content Marketing
- The Search For Gen Z
Latest News From Search Engine Land
- Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
- How to level up from a Google My Business apprentice to a GMB master
- TripAdvisor buys SinglePlatform to enhance services for restaurants
- Google search quality guidelines update emphasizes users of diverse backgrounds
- Google extends optimization score to Display campaigns
- - See more news at Search Engine Land -
Comments
Wow. Ann is Rich. Half a mill.
Thans for a great post!
I desphunn this. I’m not trying to be an ass to Ann, but did anyone even bother to check the validity of the "resources" mentioned at the bottom of the post using anything other than an ego site? I checked a site currently earning 15-20K a month (and has been for over a year now) and these were the results:http://www.smartpagerank.com - $408http://www.dnscoop.com/ - $6496http://www.cubestat.com/ - $18,325Ok, maybe it just doesn’t get that industry. So I fed it another site - this one doing 3K per month (and has been for several years): http://www.smartpagerank.com - $336 http://www.dnscoop.com/ - $1272 http://www.cubestat.com/ - $4,493I checked these things against ten other sites I personally know the revenue of and it wasn’t close for a single one. All three of these "resources" are about as valuable for determining website value as a magic eight ball is for determining your future.
none of those website predictors are close to accurate or relevant
<h2>@ffnstuff: And yet you sphunn it? </h2>Funny to see people support something all morning and then suddenly not once Rae speaks up.
Almost every one of those tools only exist to feed the ego of the website owner, hence they really tell you NOTHING about your websites worth.Especially when half of them consider toolbar PR, LOL
I ahve to admit I haven’t tried measruing my site’s worth..^^ I guess it’s because I don’t really think that these methods are accurate and also because I’m a bit worried of what I will find out
LMAO...I put in a site that does $30 Million a year in sales and it’s worth:http://www.smartpagerank.com - $1,279http://www.dnscoop.com/ - $2,841,704http://www.cubestat.com/ - $25,756Nice range though.
@ TheMadHat, a website can do $30 million in sales and still not be profitable though.
@ianvisits That’s not the point. The accuracy of the tools is the point. If you have another online tool that can magically produce a P&L statement then let me know.
The article was good without the resources at the bottom, which to me seemed like they were just included to highlight the point - Every tool gives widely different results so don’t trust them. Therefore, i don’t see why anyone would "desphinn" the article because they didn’t like those tools.Sphunn.
To quote the article (bold their emphasis, not mine):"A wealth of online valuation tools attempt to determine a website asset worth based on a variety of factors (besides evaluating any website price these tools might be a good source of overall website info):"the tools were cited as being useful, thus why I took issue.
I like Ann’s posts in general, but the strategy with these SEJ posts is obvious. Identify SEO topics, research each one of them, repackage the information farmed into scannable posts, and publish them on a schedule. I find many of the posts relatively useful but I wouldn’t be shocked if one or two weren’t reliable, simply because most of the posts are regurgitation of information that’s already out there and not fully based on personal experience/experimentation. The bottom line is that for the most part SEJ’s marketing strategy is working. Many of Ann’s posts are hitting Sphinn’s front page and picking up backlinks, simply because most people are looking for "fast food" not dinner at a 5 star joint.
Aren’t these blog valuation tools just linkbait anyway...?I personally don’t buy into concept of estimated blog value for sales purposes. Market prices are controlled by supply and demand, and as we know there’s a whole lot of supply in the blogosphere. Admittedly, the supply of authoritative sites is lower, but how many high profile bloggers will ever want sell a domain they have invested years building up. And more importantly... who’s going to read it after they leave...?
Blogs not branded to a single individual are sold all the time, and this post wasn’t specifically talking about blogs anyway. Valuations are based on profit/loss, traffic, etc and none of these tools are going to get you anywhere. Ann says that at the bottom of the post.Now those stupid "My blog is worth $1billion" buttons are widgetbait, but are essentially just as good (worthless) as the rest of them.
No disrespect to Ann, but this post shouldn’t be taken seriously.