Sphinn - Really Boring Products That Rocked in Social Media

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Really Boring Products That Rocked in Social Media

Went Hot: August 13, 2008 - 9:31 am
Posted By: DavidWallace 327 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Social Media

Brent Csutoras writes, "One of the most frequently asked questions we get while speaking on social media marketing at conferences is “how can something boring be successful in social media? Well there is really no product, service, or topic that cannot be successful in social media marketing if you are willing to be creative. To prove the point I have found four really boring products that rocked in social media."

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from ciaran 326 days ago #

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An interesting post and worthy of a Sphinn. The only thing it's lacking is any explanation of what the ROI was for these brands. Brent says that the milk people spent a ton of money, but only offers 'friends' & views as success criteria (I tend to think that views is almost a success criteria on its own, but not friends).

It's a shame as I know that for one of these at least there is a very obvious example of success - the Will It Blend videos resulted in an increase in sales of 650%.

from yojpotter2 325 days ago #

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Great post on how social media turned ordinary, boring things into something interesting and fun.

from BrentCsutoras 325 days ago #

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@ciaran

It is hard to gauge ROI as I was not personally behind the campaigns. I will say that in social having that number of friends on Myspace and Facebook can be money. :)

from sza 325 days ago #

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The first example is indeed a creative way to market a product.

In the second and third case, however, "creativity" simply consists of producing something ridiculously tasteless, bordering on pathetic, but thought by the creators to be funny.

Obviously, there is a segment that loves ridiculously tasteless stuff, and it's a safe bet that this segment is vastly overrepresented in social media. Hence the success of these.

How does that "success" convert to anything meaningful from a business point of view?

from BrentCsutoras 324 days ago #

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Well the second and third are targeted at brand awarness. I have to say i think they are making their brand recognized in those social areas...

It all depend on what your goal was..