"How much of why we are doing what we do should we feel obligated to tell the client, and when is it best to just say nothing and do our thing?" This could be a very interesting discussion and we all may be able to give hints to each other in these difficult situations.
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3 Comments
Comments
I tend to explain why things should be done and how they are beneficial to the client. At times I delicately explain why certain methods may not be as helpful or just not helpful at all. If I feel like something is being done that will hurt the client’s site I tell them. It may not make me popular with some, but typically the owners or presidents of companies appreciate the truth.
Sphunn for the discussion. Telling folks that they’re buying crap is a big deal, and happens more often than not. Sometimes it’s not even worth it. If they’re paying a few bucks for directory submission services, who cares? Pick your battles.
"When confronted with clients who are using tactics and investing budgets for link building services that have no value, but the client doesn’t know it and likely even recommended it, what do you do?"If the ongoing tactics make it difficult to persue essential strategies, then something needs to be said. "How much of why we are doing what we do should we feel obligated to tell the client, and when is it best to just say nothing and do our thing?"It’s best to say nothing if a client doesn’t understand link building. If you allow them to have a say in the decision making process, they may refuse to fund tactics they feel has questionable ROI, an opinion that may be based on a misunderstanding about how online marketing works. If you want to include them in the decision making process, exclude choices you don’t want a client to make. If you’re selling an idea to a client you will need to fill them in on the why. Once a plan is set in motion the best policy is maintain complete control until the project is done.