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Posted By:
Gab
101 days ago
Topic Type: News Story (Jump to http://www.wolf-howl.com)
Category: Google AdWords
Google also states that it’s important to note that they’re not shutting down an advertisers account per say, [...]"
[ed: Will this affect undifferentiated merchants too (the above was sent to an affiliate)? Only Thin affiliates? Price comparison sites that are all identical?]
5 Comments
Comments
Unless I'm missing something the double serving has not changed and is not new. It's been in place for years.
This is news to me actually. The mechanism sounds similar to cases where two advertisers are promoting identical landing pages.
Note: This is a guest post by Amber Benedict from PPC Hero.
I blogged about the double serving policy back in 06'...the policy hasn't changed from what I can tell. Maybe someone was just impacted by it for the first time and thought it was new?
I did notice Amber's post didn't descibe the policy as new, it's just described that way in the title at Sphinn.
Yeah, Jeremy, I'm not claiming the policy is new; it is news to me, like I said.
https://adwords.google.com/support/bin/answer.py?answer=14179
That page your post links to describes a scenario where multiple ads promote the same affiliate program or company (e.g. querying [car insurance] brings up 10 adword ads that point to Geico) - a policy I'm familiar with and was affected by.
Ambers' post seems to describe a somewhat different scenario, where two different companies promoting say a $2000 panasonic plasma TV, identical model, on different websites may be forced to enter a bidding war:
"Any client that offers the same products or services at similar price points as other advertisers"
Maybe that's Google-speak for the same policy.
"The Google double ad serving policy, according to my Google rep, states that, “Any client that offers the same products or services at similar price points as other advertisers without significant differentiation in terms of website content may run into this policy.” "
Seems odd to me that if that is a policy it's not published anywhere, at least that I can find. Like you said it could just be google-speak for the same thing. I don't understand why Google would want to prevent two different advertisers/companies from showing ads for the same product at the same time...unless one was just an affiliate for the other. That scenerio is covered and prohibited in the published double serving policy;
"Google doesn't permit multiple ads from the same or an affiliated company or person to appear on the same results page."