Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

The conclusion: all other things being equal (e.g., marketing budget, content quality, design, affiliation with larger websites and so on), a website with a good domain name will always outperform a competitor with a bad or average domain name.
Comments7 Comments  

Comments

Avatar
from footinmouthdisease 2284 Days ago #
Votes: 1

I was impressed that rather than a theoretical argument, this was backed by some research. Most interesting was that 2 word 7 character names were the mean of both graphs...

Avatar
from DanielScocco 2284 Days ago #
Votes: 0

the mode :) the mean was 7.15 characters on the first one, and 8,47 characters on the second case.

Avatar Moderator
from incrediblehelp 2284 Days ago #
Votes: 1

"all other things being equal (e.g., marketing budget, content quality, design, affiliation with larger websites and so on)"  Please show me when this has ever happened?

Avatar
from yojpotter2 2284 Days ago #
Votes: 0

I have o say domain names should be easy to remember and catchy that way people can recall your site easily.

Avatar
from v9designbuild 2284 Days ago #
Votes: 0

From a corporate branding point of view "keywords in domains" are almost impossible to compete with if they are also well optimised and have equal links. When, for example, you look for almost any sector on Google, the keyworded domains pop up at or near to top. My personal view is that all three engines should give less weight to keyworded domain names. The corporates are not getting a look in.

Avatar
from fracturedfairytales 2283 Days ago #
Votes: 0

Spend the time to get the name right. The keywords DO COUNT if that’s your branding goal. Then buy a bunch more URLS’s that relate to it and eventually surround your focus URL with the secondary you purchased.  Your new enterprise now has a better chance as its a slightly larger fish. The secondary URLS also allow you to be a bit more experimental. When the first stats start rolling in, tweak the secondary aggressively. You can now afford to be conservative with the primary.

Avatar
from SeoShip 2278 Days ago #
Votes: 0

LoL, look at this guys huge domain name:http://www.pooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooop.com/ Its kind of NSFW

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: