Sphinn - What If It Isn't Linkworthy?

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What If It Isn't Linkworthy?

Posted By: DavidWallace 106 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building

Eric Ward writes, "Some client scenarios can be uncomfortable. Among them is when the client has worked especially hard to create a content area that they feel is linkworthy, and thus should attract links, but you, as the person who has to go get those links, aren't quite as enthusiastic about the potential for success."

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from scottclark 106 days ago #

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I run into this ALL THE TIME - People are still expecting magic SEO fairy-dust to be sprinkled on their website. I say: "Well, no... what we have to do is create content" ...and at that very second that it starts to sound like work/money/time, they stop listening - and begin daydreaming about that SEO spam they got the other day or the brother-in-law's-neighbor who can tweak your tags and get you #1 everywhere. People's minds are so clouded by the myths that those of us talking the real story often get sidelined.

from Halfdeck 106 days ago #

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I also only bothered with step 1 and 2. One problem I came across is if working with a small business client they don't have the resource to follow through on step 3. A bigger problem is if a client, like scott says, isn't willing to invest money and time into creating something link worthy. If a client believes there are easier ways to boost rankings (e.g. pasting internal links with nofollow, submitting to directories) some of them tend to want to exhaust those low cost tactics before moving up to more effective marketing strategies.

from andrewsho 104 days ago #

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I disagree with the part of the article where you always first tell the client that the content is fantastic. A client once asked me to help their "hilarious" new TV ad go viral. The first question I asked was "is it really hilarious? Really?" The client answered that it was but when I viewed it it couldn't have been less funny and I told him so, in as nice a way as possible of course. Then I discussed different approaches to getting the content to go viral that had nothing to do with if the spot was funny or not.

I think part of the role of a consultant is to tell the emperor when they have no clothes, before someone else does.

from webuildpages 103 days ago #

Votes: 2 | Vote:

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Eric, this is my favorite article by you all year!

from HullWebDesign 98 days ago #

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I run into this too often, thanks for your advice.

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