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Avatar Posted By: MattC 346 days ago
Topic Type: News Story (Jump to http://www.ft.com)
Category: Other Online Marketing
Online advertising spending is widely predicted to continue its strong growth even if a US economic downturn squeezes the advertising sector as a whole. Pressure on companies to cut costs if the economy softens could even hasten the switch in spending from traditional media to more targeted and measurable digital forms.
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