Sphinn - Lee Odden Reminds Us That Email Marketing Works!

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Lee Odden Reminds Us That Email Marketing Works!

Went Hot: September 25, 2007 - 12:39 am
Posted By: aimClear 387 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Other Online Marketing

Let's not forget our Roots! Email campaigns deploy to market quickly, personalized & interactive, the reach is huge, costs reasonable, and measuring success is a well honed science. Don't miss Julie Brue's article (under Lee Odden's byline).

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from planetc1 387 days ago #

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Wise words from Lee. For niche markets not yet caught up on RSS, rss to email apps can do wonders in delivering fresh daily content.

from toprank 387 days ago #

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Good point.

There's a reason for the continued attention to email marketing from conferences and clients alike. It's one of the biggest returns on marketing dollar investment whether used as a CRM or a straight out sales tool. It can also be leveraged for SEO benefit which is another post entirely.

from AndyBeard 387 days ago #

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Email is actually better for blogs as well, even in the blogging niche. Email is more responsive, Email you can give incentives & bonuses to securely, email is private, email can be split test, email is probably more likely to be read (I have no data on that)