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Let’s not forget our Roots! Email campaigns deploy to market quickly, personalized & interactive, the reach is huge, costs reasonable, and measuring success is a well honed science. Don’t miss Julie Brue’s article (under Lee Odden’s byline).
Comments4 Comments  


from planetc1 3891 Days ago #
Votes: 1

Wise words from Lee. For niche markets not yet caught up on RSS, rss to email apps can do wonders in delivering fresh daily content.

from toprank 3891 Days ago #
Votes: 2

Good point.  There’s a reason for the continued attention to email marketing from conferences and clients alike. It’s one of the biggest returns on marketing dollar investment whether used as a CRM or a straight out sales tool. It can also be leveraged for SEO benefit which is another post entirely.

from AndyBeard 3890 Days ago #
Votes: 1

Email is actually better for blogs as well, even in the blogging niche. Email is more responsive, Email you can give incentives & bonuses to securely, email is private, email can be split test, email is probably more likely to be read (I have no data on that)

from patbdoyle 3890 Days ago #
Votes: 0

Great tips!  I like the one on putting images in the email - I had not thought of that.  I will have to try it.

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