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What are the benefits of direct response writing? And where has SEO copywriting gone wrong?
Comments10 Comments  

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from Jill 2161 Days ago #
Votes: 2

Hell yeah!

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from JohnHGohde 2161 Days ago #
Votes: -11

My reply is: “What’s direct response writing?" And, who cares? Just another case of way too many definitions being thrown about on Sphinn. Okay, some copy writing requires the use of action words. Now what was that response that I was supposed to do after reading this SEM copy?

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from Jill 2161 Days ago #
Votes: 1

That’s good, John, glad you don’t care what direct response writing is. I’m sure your clients are thrilled about that fact as well. NOT

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from JohnHGohde 2161 Days ago #
Votes: -13

I am glad that you are glad, Jill.I only speak plain English to my clients. It is called communicating your message without the use of jargon. Did you miss that simple concept, when you took Writing 101?

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from Kimota 2160 Days ago #
Votes: 1

I love this article - so true. The ’call to action’ is so often missing from webpages that I can’t believe they are trying to sell something. And it has nothing to do with not using plain english or jargon. It is about getting the message across in a way that illicits an action, not merely the reader’s interest.

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from kien64 2159 Days ago #
Votes: 0

Great post! Always in favor of content writing advice.

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from EricB 2158 Days ago #
Votes: 1

Anyone who manages a business should know what direct response writing is. It’s the foundation of a successful marketing strategy.

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from JamesDuthie 2158 Days ago #
Votes: 0

Great article. It’s funny... I would certainly have thought writing 101 would have covered concepts as important as persuasion and direct response. Apparently not...

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from RayWrites 2154 Days ago #
Votes: 0

How does one effectively measure direct response writing?

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from adyberry 2152 Days ago #
Votes: 0

TBH I can’t believe we’re still having this type of post after all these years - not because it’s not true but that some "seo" guys just aren’t getting it and are still writing spammy text. Good copywriting is the bedrock (along with a well structured web pages  and navigation) of any successful website and time and time again we’re seeing poorly written content.

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