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Avatar Posted By: marcp 719 days ago
Topic Type: News Story (Jump to http://www.canalytics.ca)
Category: Web Analytics
Super awesome sophisticated web analytics tools like Omniture and HBX may be your worst enemy.
4 Comments     

Comments

from mateosquared 719 days ago #
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Good post. I would have to agree. I spend a lot of my day chasing some really cool metrics, but at the end of the day there are only a few that really matter. I like the big analytics tools. I think they offer great information and are useful, most of the time. Ultimately it is about what is best for your company and/or clients.

from djeffers 719 days ago #
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It's also critical that you don't show the client anything that they don't need to know. I'm not talking about "bad" information, but more the gee-whiz stuff I used to put in because I thought it might be interesting. Clients have an amazing ability to find irrelevant detail and ask questions that take a long time to answer, thus losing the impact of what it is you wanted to actually get across. Or their eyes just glaze over.

The advice to stick to statistics that are important to the business model is solid.

from majorbta 717 days ago #
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If you think they're bad, try using visual sciences

from Justin-Goldberg 715 days ago #
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This post by avinash was really helpful:

How Should Web Analysts Spend Their Day?

http://feeds.feedburner.com/~r/OccamsRazorByAvinash/~3/111218929/how-should-web-analysts-spend-their-day.html

Or use hittail, and stop worrying about analytics ;-)


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