Sphinn - Social Media Marketing ROI- Metrics and Analysis

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Social Media Marketing ROI- Metrics and Analysis

Went Hot: August 26, 2008 - 2:07 pm
Posted By: DavidWallace 313 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Social Media

Muhammad Saleem writes, "When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and that someone would have to come up with a new way of measuring social media success. While many people argue that the current metrics are no longer applicable, here's a look at how we can adapt the currently available methodologies and apply them to social media marketing campaigns."

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from CommonDavid 313 days ago #

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Great list. Since social media traffic is usually fairly untargeted (non-targeted?), I usually only measure traffic, conversions and of course backlinks which I find to be the most valuable metric in the long run. Most social media visitors will come and go very quickly, but if you get backlinks, at least those will last longer then the quick popularity of the actual contetnt. "Links, long-term traffic from linking sites, search ranking, and long-tail search traffic"

from monitis 305 days ago #

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Intresting methodology. Made me rethink of how to measure ROI of web marketing. Especially, the terminology, such as site stickiness, viralness, engagement :). I liked them being very descriptive of what's happening.

from carralon 286 days ago #

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definitely an interesting post... engagement seems to be directly linked to measuring ROI in the social media world, particularly in the non-profit industry where other measuring methods are not so tangible. I add the following post too in case anyone is concerned: http://www.nten.org/blog/2008/01/11/the-roi-of-social-media