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Automatic Match is Google’s new feature that allows AdWords managers to receive clicks in their PPC campaigns without the need to select specific keywords. In two previous posts, Jim took a somewhat negative shot at Google’s “Automatic Match” feature, with little to go on but past experience with “new features”.

Well, we’re back and have the results of our real-life testing of this new feature.

After a fairly lengthy process of testing “Automatic Match”, we can now report these facts — Facts at the time of this writing, but Google can always change at any moment without warning or notice.
Comments3 Comments  


from Drupal 3551 Days ago #
Votes: 0

Love this!

from MikeChurchill 3550 Days ago #
Votes: 0

Thanks!I think that there are situations where the Automatic Match might make sense for the right market/site/audience.  I am just trying to figure out exactly what combination works.

from yojpotter2 3550 Days ago #
Votes: -1

Thanks for sharing these info..^^

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