Sphinn - Google Automatic Match - Measuring the Cost of Skipping Keyword Research

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Google Automatic Match - Measuring the Cost of Skipping Keyword Research

Went Hot: August 29, 2008 - 4:21 am
Posted By: storyspinner 311 days ago
Topic Type: News Story (Jump to http://www.semclubhouse.com)
Category: Google AdWords

Automatic Match is Google’s new feature that allows AdWords managers to receive clicks in their PPC campaigns without the need to select specific keywords. In two previous posts, Jim took a somewhat negative shot at Google’s “Automatic Match” feature, with little to go on but past experience with “new features”.

Well, we’re back and have the results of our real-life testing of this new feature.

After a fairly lengthy process of testing “Automatic Match”, we can now report these facts — Facts at the time of this writing, but Google can always change at any moment without warning or notice.

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from Drupal 310 days ago #

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Love this!

from MikeChurchill 310 days ago #

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Thanks!

I think that there are situations where the Automatic Match might make sense for the right market/site/audience. I am just trying to figure out exactly what combination works.