Story Found By: DavidWallace 1364 Days ago
Category: SEO
13 Comments
13 Comments
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Comments
interesting point. I have several projects where the home rankt higher than the unterartikel! I will go into test times
The terminology in this article (even though it is a great, and helpful, article) is driving me nuts. There is no such thing as a "header div"; however, there is such a thing as a DIV with an ID of "header".Divs shouldnt try to be written about as if theyre META tags. Because theyre not.
@Tanner, I understand that, believe me, I tried to make it sound a bit shorter than "DIV with an ID of "header"" as it is repeated throughout the article... no, of course, they are not Meta tags, I am pretty sure they dont sound as if they are in the post...
I will vote just for just about any on-page SEO sphinn. Frankly, I have never heard of any such thing. I will have to take a closer look at this issue.
"It is quite natural a header div is one of the most important on-page elements and thus it is in constant focus of SEOs’ attention"Ann, Im curious what you mean by this statement - because so far as Im aware, the consensus view through testing is that it is the body content that Google is more likely to place value on, having long ago worked out how to strip out regular elements (it, universal template elements) out of their processing.Or have I misunderstood something?
@Brian, actually the header div is part of page body content ;)But I see your point of course. Firstly, I never said, its most important element, and secondly, my point about why it is so important are explained in the post right after the sentence you cited.But of course (and you are surely right as usual) text content being unique element of each page is the most important on-page element.
Well, I goofed on this sphinn.This post, in the most obsure way imaginable, is actually talking about optimizing website logos.Gee, could we be even more obsure next time?
I actually agree with John. Took me awhile to figure out it was talking about the how to link your logo.
Its okay, Ann - I get what youre saying and the point of it - I think youve thrown a lot of people off by referencing the header div as one of the most important elements. Just a thought - it may have read better in context if there was more discussion of "architecture" rather than specific reference to specific CSS elements.(Please dont shoot me - youre too nice to sound disagreeable with.) :)
Lol, Brian, you didnt sound disagreeable :) John, Jill : actually, its not only about the logo, but the whole page element...
Graphic logo, text logo, page header: It is all the same to me.Googling this topic you appear to be the ONLY person making the claim that this whole page element is a valuable part of on-page optimization. If Div ID="Header" optimization can actually make a difference beyond optimizing your site logo, I sure do not see that info pointed out clearly on this post.
@John, even though you consider it not so important, I see no reason to ignore it compltely. Like any other page element, it should be optimized... Actually, you are quite right, I must agree, that it is not as important as it used to be, as it was heavily overused and abused but it does still make the difference. The only example that comes to my mind now is SEObooks post on optimizing it and the difference it can make. So, no, I am not the only person who thinks it makes sense to pay attention to this page element...And no, I could not call it either "logo" (as text link cannot be called so), or page header (to avoid confusion with HTTP headers and simply because it is not right).
Well, I would have simply referred to it as:Page Headers - Different SEO TacticsI actually do find it very important. How you optimize them depends upon the objectives of the website. Static sites with a graphic logo are the most flexible, since you can very the alternate text from page to page.To me, using your website name in your logo alternattive text is only really important on the home page assuming that the site is going after many different keywords. So, in most cases the name of the website usually gets in the way of ranking well your lower level web pages for their vastly different topics.Of course, if you are trying to googlebomb one specific keyword using the same anchor text in all your page headers can be very effective.In WordPress blogs you also have the option of midifying the header template to change the weight of the blog title from H1 to H3 on your post pages.I did sphinn your post, but it is a 3 day weekend in the U.S.A. and it will be another low activity day tomorrow.<h3></h3>