Todd Friesen writes, "I hate having to put out a 12 month forecast for organic traffic. There’s just so much of it that’s not in our control. PPC forecasting is breeze in comparison. You know impression data, CTR, conversion rate per keyphrase etc etc. Before all you PPCers out there get up in my grill about forecasting PPC…yeah…it’s not simple but you gotta grant that it’s better and intrinsically more accurate than we can ever get for SEO."
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I would love to hear more on seo forecasting. And I’m glad Todd is bringing this up. SEO does depend on so many factors, that forecasting sales, increases in traffic, or any KPI is difficult.