The Lesser Evil: Being a Better Choice Than Your Competitors

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News Source: http://www.doshdosh.com
Published: Sep 04, 2008 - 08:00 am
Story Found By: steaprok 1258 Days ago
Category: SEM

To win a customer or reader over, you need to manage their perspectives. You need to win their trust. You need to be the better choice, the lesser evil. To that end, you need an acute understanding and ongoing awareness of your competitors. What are other businesses or sites in your field are doing? What can you do to top their efforts?
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