Sphinn - How NOT to Handle a Reputation Management Crisis

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How NOT to Handle a Reputation Management Crisis

Went Hot: September 26, 2007 - 11:59 am
Posted By: BrettFromTibet 648 days ago
Topic Type: News Story (Jump to http://www.copybrighter.com)
Category: Other Social Media

This article takes a look at some of the dangers of trying to manage your online reputation with lawsuits, Wikipedia listings, fake reviews and threats.... and offers some tips and links.

8 Comments

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from MattC 648 days ago #

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One more tip, don't put a video on youtube of yourself speaking at Columbia University.

from ppedersen 648 days ago #

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Even bad reputation can turn into good rankings. I'd love it if 1,000 people would link to my blog using "search engine marketing n00b" ;-)

...Please do!!

from MattC 648 days ago #

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Good point pedersen! The word n00b is irrelevant because potential clients won't be searching for services using that term. So the other 3 words in your link text will help your rankings on the good terms.

from BrettFromTibet 647 days ago #

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Pedersen,

That would be fine in the example you gave, but that's just anchor text pointing to your official site.

What if 1,000 people linked to:

www.cnn.com/2007/9/YourName_Arrested_for_Child_Murder

It would look really, really bad for your person brand!

The problem with Video Professor and other reputation management cases isn't a problem with their site..., it's that negative, critical articles gained visibility in the SERPs... and with their lawsuit catching the attention of the Digg community and the newspapers, the negative pages are getting even more strength.

from ppedersen 647 days ago #

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As long as it links to my own site using "search engine marketing n00b arrested for child murder", I am happy ;-)

from BrettFromTibet 647 days ago #

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sure... I gotcha....

but people have a problem with online reputation management not linking your site... it's usually because people are lnking to other sites that say something bad about you... Critical reviews, Kobe Bryant news stories, people slamming Microsoft's new product, etc..

from johnandrews 647 days ago #

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Yes and there are childish people out there whose cowardice drives them to anonymously publish things like "dumbass" google bombs. On the one hand if you just agree with everyone you're said to add no value to the conversation, yet if you express opinions you will make enemies.

from cenacle 646 days ago #

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Here's a big point: Don't assume the problem, no matter what it is, is so small or insignificant that it will go away on it's own. From my own experience, not addressing problems at all can often hurt your reputation, depending on who your dealing with. Word.