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Went Hot: September 9, 2008 - 12:22 pm
Posted By: davidmihm 86 days ago
Topic Type: News Story (Jump to http://www.usereffect.com)
Category: Local & Maps
"As search marketers, it's hard not to be a little worried by these recent changes - as a group, these advancements are undeniably game-changers and represent a significant learning curve. The important thing to remember, though, is that this evolution is not only good for users, it can be good for clients if we're willing to adapt."
6 Comments
Comments
Danny Sullivan covered all these and more in SES London 2004.
Just FYI. :)
To give credit where it's due, I did hear Danny give a great talk on the evolution of search results recently. On the other hand, most of this wasn't even around in 2004. The interesting aspect to me, and where I think this article is a little different, is in looking at not just how SERPs have changed, but how search has expanded beyond the SERPs.
Indeed, most wasn't live in the format it is now, but Danny spoke about Google integrating local, personalised, shopping, images, news, and maps above natural search results - the scary point being the relegation of natural results as Google's primary result as it pushed users into multiple Google properties first.
Interesting. These new venues make SEO world to add more matrics into the SERPs, I'd say. If the data is obtained differently then through the natural search, sucj as Onebox search or using Google map, it means Google takes other criteria into consideration, besides backlinks and indexed pages. What are those?
Ya we end up doing double duty:
1. Keep up with the changes, getting clients into local and long tail etc that they don't really get yet, while also doing well in SERPs they do care about.
2. Trying to educate the clients, which takes forever- client education seems to be naturally slower than the pace of changes in search. Feeling more and more that effective education is crucial to our job.
I agree with monitis...this post is indeed interesting..I wonder what will happen to the search industry if there would be no more SERPs.