News Source: http://searchengineland.com
Published: Sep 12, 2008 - 08:59 am
Story Found By: kevgibbo 1353 Days ago
Category: SEO
6 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://searchengineland.com
Published: Sep 12, 2008 - 08:59 am
Story Found By: kevgibbo 1353 Days ago
Category: SEO
6 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX Advanced Seattle - June 5-6, 2012
- SMX Paris - June 7-8 2012
- SMX Melbourne - Sept. 5-6, 2012
- SMX East - Oct. 2-4, 2012
- SMX Stockholm - Oct. 15-16, 2012
- SMX Social Media Marketing - Dec. 5-6, 2012
- SMX Munich - Apr. 9-10, 2013
- SMX West - March 2013
- SMX Toronto - April 2013
- SMX Sydney - May 2013
Latest News From Marketing Land
- Yahoo Shutters Livestand iPad “Living Magazine”
- Marketing Day: May 25, 2012
- Marketing Biz: Tracking Google’s Dune Strategy
- How Performance Marketing Is Influencing The Next Generation Of Internet Startups
- New Google+ Android App Adds Vivid Imagery & Additional Functionality
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Search, Social and Mobile: What Travel Marketers Must Know - June 26, 2012
Latest News From Search Engine Land
- Microsoft: Yes, We Do Send Takedown Requests To Bing, Too
- SearchCap: The Day In Search, May 25, 2012
- Search In Pics: SEO LEGO, Facebook Cooler & A Happy SEO
- Google Disapproved 134M Ads And Disabled More Than 800K AdWords Accounts In 2011
- Microsoft Integrates More Nokia “Infrastructure” (Traffic, Geocoding) Into Bing Maps
- - See more news at Search Engine Land -
Comments
Great post Julie. It brings up a good point that links aren’t just for juice they are also useful for traffic
I was recently involved in some research on this same subject and, in addition to the "F" shaped visual search pattern mentioned in the post, I came across this interesting study. Although the referenced study was testing banner ads I have to think it would also be relevent to an eyecatching text ad/link. After reading the Webreference.com artcle it seemed perfectly intuitive that locations in the top right 1/3 of the page near the scrollbar would have good clickthrough potential. Additionally, I have since become more aware of where my cursor is when I am simply reading content on a page. Although this is purely ancedotal it seems that I typically place my cursor near the scrollbar (a) to get it out of my way while reading and (b) to have it closer to the scrollbar for navigation (even though I almost always use the scrollwheel). Associatively, I’ve noticed that my attention tends to be drawn to the cursor location prior to moving it and most certainly when it moves. If this is true for most users then that would seem to further support the primacy of right side location for ad copy.
@laurenv totally true! And, just as Lauren mentioned, great post Julie! I can’t tell you how many times I’ve seen some GREAT Wikipedia links that have turned into decent traffic generators rather then just link opportunities!
Define "southern charm".
Thank you Lauren...and Tony. Southern charm is undefinable. Seriously. If you watch some old episodes of Designing Women you’ll see...and Rashford...that’s an amazing point actually and something that I need to look into further.
excellent article Julie!