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Sphinn Home » SEO
Why Rankings Are Worthless
SEO News Source: http://yoast.com
Published: Sep 10, 2008 - 08:47 pm
Story Found By: delrond 1249 Days ago
Category: SEO
Last month Google gave us another reason to discuss the value of rankings, while blocking the automated rank checking software tool Web Position from retrieving search engine listings from Google.
 Comments9 Comments  

Comments

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from BeantownSEO 1248 Days ago #
Votes: 0

quite surprised no one has chimed in on this yet, perhaps because most are tired of repeating the same points over and over again.

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from eduardblacquiere 1248 Days ago #
Votes: 0

@BeantownSEOI agree the mentioned metrics to measure the succes of SEO aren’t never showed before. But I think to many people still worry about rankings although it means pretty much nothing measuring SEO succes

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from johnandrews 1248 Days ago #
Votes: 0

yeah yeah yeah but what’s our ranking today? Did it change? Why are we down one, and can you fix it?

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from eduardblacquiere 1248 Days ago #
Votes: 0

@johnandrewsGreat comment, John! :) That’s exactly what you get when you (and more important your clients!) worry about rankings

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from bmulnix 1247 Days ago #
Votes: 0

@eduardblacquiere  Like anything with a Rank or Grade their is competition to be better than someone else.  I am one of those people who check regularly to see what my "Grade" is to in order to do better on my site.  It also gives you a sense of accomplishment when you succeed and a kick in the pants when you are down.  Just my opinion

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from SEOHolicc 1247 Days ago #
Votes: 1

When you’re checking your rankings every single day, thats a huge waste of time, but knowing where you rank for the right keywords is important. How else are you gonna know what you should be creating content for or putting focus on. Traffic is important, but rankings push that traffic.

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from contempt 1247 Days ago #
Votes: 0

Just so you know, they didn’t block the web positioning checker - they just changed their font tags so the parsers didn’t pick them up. Easy fix, takes about 2 minutes.

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from JeffMHoward 1247 Days ago #
Votes: 0

If you are a blogger, newspaper, or online magazine rankings might not be a #1 priority, but for small sites especially B2B the difference between #45 (or not tracking ranking at all) and #1 in traffic will be huge. Plus for smaller sites not doing much else, SEO is the only way to get traffic online. I don’t think a majoirty of people can totally discount rankings. And if you consult and don’t have access to analytics how else would you prove your work?

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from yojpotter2 1246 Days ago #
Votes: 0

I have to admit that ranking is not really worthless...for me, it is still important but it’s the only thing that matters in knowing if my sites are doing fine.

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