Sphinn - Empathy & Social Media - A Business Secret Weapon

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Empathy & Social Media - A Business Secret Weapon

Went Hot: September 10, 2008 - 11:17 am
Posted By: lorisa 72 days ago
Topic Type: News Story (Jump to http://collective-thoughts.com)
Category: SEM

Shana Albert writes a fantastic post about why online businesses need to use empathy to convert customers. I appreciated the suggestions and real-life examples.

8 Comments

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from lorisa 72 days ago #

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As a mom of two, her "colic-y baby" example really hit home. Actually, like many parents, I'm more picky about what I buy for my kids than myself, and a personal testimony works wonders.

I do already have a blog for my business, but I appreciate the reminder to keep empathy at the forefront of my blog posts. I tend to lecture a bit :)

from TheNanny612 72 days ago #

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Thank you so much for the wonderful comment and the sphinn, @lorisa. I'm thrilled you enjoyed the post.

I tend to lecture a bit too, but I think that happens when you feel strongly about something and you want your readers to agree. But, bottom line you can lecture until you are blue in the face.... unless your readers/customers trust you its not going to do much good. Readers need to feel you and more importantly sense you feel them.

Thank you again Lori for the wonderful comment & sphinn. :)

from lorisa 72 days ago #

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No problem! With a post this good, it's a pleasure.

You reminded me of my experience with Mr. Clean Erasers, this cleaning sponge you can use around the house. I had seen commercials, and they looked cool but I hadn't bought them.

Then I went to my sister's house for Thanksgiving and she took me around the kitchen and showed me how they took away all those little smudges you can never get off your appliances.

I was sold! I went out the next day and bought some :)

from FLSEO 72 days ago #

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Great Post Shana ... you really poured it out on this one ... :)

from TheNanny612 72 days ago #

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Thanks @FLSEO.... glad you enjoyed it. :)

from MiriamEllis 71 days ago #

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Really a good article. Yes, the customer is your best friend...treat her like one.

Thanks for sphinning this, Lorisa :)
Miriam

from SpostareDuro 71 days ago #

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It would be great if we could actually make the transition between using empathy as a tactic for converting customers and just see it as a human priority.

Just a thought.