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Excellent discussion about this important topic concerning SEO terminology.
Comments32 Comments  

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from JoshuaSciarrino 2293 Days ago #
Votes: 0

I just wish SEO’s could get together and compromise certain things cause sooner or later, it’s going to get too complicated for just ’one person’ or ’just one company’ to know all the latest info.

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from JohnHGohde 2293 Days ago #
Votes: -15

Good sentiment, even if it is coming from Jill.

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from g1smd 2293 Days ago #
Votes: -1

The plural of SEO is SEOs.  It don’t need no stinking apostrophe. <div></div><div></div><div></div><div>Heck. Jill didn’t even get started. Nothing about title elements, title attributes, alt attributes, headers, heading elements (yeah they are different), and all the other common as muck stuff that people quote wrongly all the time. </div><div></div><div></div><div>Don’t get me started about "dofollow" and "not nofollow"!!!!!!</div>

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from NickWilsdon 2293 Days ago #
Votes: 0

Could be worse Ian, at least "SEO Optimization" never took off. That would’ve been a great redundant acronym :)

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from streko 2293 Days ago #
Votes: 4

@JohnHGohde - dude, you sippin on the lame sauce? Whats your beef? you even do seo?

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from lokipro 2292 Days ago #
Votes: 0

Say it like it is!

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from FPMarcil 2292 Days ago #
Votes: 0

SeoGlossary.com?

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from Alysson 2292 Days ago #
Votes: 2

Part of this problem comes from a combination of ignorance and being cheap on the part of site owners and designers opting for SEO consultation, rather than hiring an SEO to do the work.  Some aspects of SEO can’t be dumbed down into a bullet point list of tasks for those who will actually be making the changes.  Hence the common reference to ALT tags, headers, title META tags, etc. - they don’t understand enough about the concept of SEO as a whole to know what the terms actually refer to.Most of the people who think they know SEO, really don’t know SEO...and those who DO know SEO are never the ones yelling, "I know SEO...".  The danger are those jumping up and down screaming "Oh, OH!  I KNOW SEO!  Put keywords in your header and alt tags!"  :)

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from mercylivi 2292 Days ago #
Votes: -1

Came at the write time. We often discuss the same amoung our friends.

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from Dudibob 2292 Days ago #
Votes: 0

reminds me of the good old days at Threadwatch, one of the most common Google penalties still happening today *sigh*

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from annie7 2292 Days ago #
Votes: 0

Guilty of "over-optimization" myself :( sometimes you just use words without much thinking - sadly - as it really never occurred to me "optimization" comes from "optimal"...As for this one:What I mean here are phrases such as "search engine penalty." People bandy this one about to describe all sorts of things beyond the scope of what it actually means.I guess this can be forgiven... no one exactly knows what penalization is (and what filtering is, etc), so people just need any generalizing term... anyway, guilty of this one too :)And really there are many more great ones: attributes vs tags, SEO optimization and others mentioned above. And what is the correct word for the link without "nofollow" attribute? :)

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from BeantownSEO 2292 Days ago #
Votes: 0

Funny that this article is about using terms correctly and mercylivi said "Came at the write time".............Oh the irony!

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from JohnHGohde 2292 Days ago #
Votes: -5

@strekoJust a few totally uncalled for nasty comments from Jill.  Since Whalen started it, why don’t you ask her?I do SEO as defined by Vanessa Fox rather than SEM.

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from bbcarter 2292 Days ago #
Votes: 0

Good stuff, good point about OOP- it IS spam! :-) Better to call it that and clarify that to cllients. PR: wait... I: wait... L: wait... LD: wait... I: wait...wait... C: wait... SD: wait...

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from stacywms 2292 Days ago #
Votes: 2

The one that completely gets under my skin is the misuse of "search engine marketing" to mean "managing pay-per-click campaigns" or "paid search."  That is NOT what search engine marketing means!  As defined years ago by Danny Sullivan, search engine marketing is the umbrella term for what we all do.  Under that umbrella are two main tactics, search engine optimization and pay-per-click/paid listings.  (There are other tactics under that umbrella too, but those are the two biggies.)  I would be so happy if we could all use "search engine marketing" correctly!

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from JohnHGohde 2292 Days ago #
Votes: -3

Perhaps, if we were a tad bit more precise?"Search Engine Marketing: The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities."--Danny Sullivan

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from AlanCh 2292 Days ago #
Votes: 0

One thing that always bugs me is the grammatical implication of ’search engine optimization’ - which suggests that it is the search engine that is being optimized. The term ’optimization for search engines’ makes more sense, but then the emphasis is [as is also the case with SEO] that the ’optimization’ is any action performed on the website - or as Jill correctly points out, web page - and so ignores any link-attracting strategy and/or tactics. Stacywms and JohnHGohde are right to use Danny’s definition - which divides organic and paid ads/listings into two disciplines of SEM. However, the organic element is also split into two - off- and on-site optimization. ’SEO’ is so established that I doubt the term will disapear, so I use on-site SEO and off-site SEO to cover the two aspect - but would still prefer ’on-site optimization for search engines’ and ’off-site optimization for search engines’.Pedantic playing with words from Jill, me and others? Maybe ... but my job is to teach e-marketing to students who are new to the subject, and it makes things a lot easier if [a] the terms used make sense, and [b] everyone uses the same terms for the same subject [don’t get me started on what e-commerce is].

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from ChrisOD 2292 Days ago #
Votes: 0

At the end of the day, it’s still a VERY young industry and for this reason, the phrasology just hasn’t bedded in yet.  Give it time, and it will do.While I agree with the article in general, I do think a couple of bits of it are nitpicking and make little difference to how SEO is percieved.  Take getting a website to rank as an example - of course, we know that it’s a page that will rank, I see nothing wrong with using ’website’ as a more generic term.Personally, I’d love to see SEM become the predominent term, like AlanCH, I hate the semantics of Search Engine Optimisation.  We don’t call it Billboard Optimisation after all do we?  The medium and the message seem to have become confused somewhere along the line.

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from rodonnell 2292 Days ago #
Votes: 0

This is young industry...but it is time for it to maturepart of maturing is being able to discuss topics like this one and come to an agreement on how to define terms and interpret different aspects of the industrythe issue of standards always comes up and is blasted down because no one can come to terms with agreeing on what form/level/enforcement is realistic.the definition of terms shouldn’t go this same path, people’s egos as to whether they believe they are using terms correctly or not, shouldn’t prevent the search marketing industry from progressing...we need to learn from our mistakes, correct them, and move forward

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from monitis 2292 Days ago #
Votes: -1

The wrong perception of SEO is well described: "...they simply need someone to submit their website or their keywords to Google and they will magically start appearing in the search results...".  It’s not only the term.  The expectations need to be set, and the reporting measurements.  The KPIs for measuring the SEO results.

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from yojpotter2 2291 Days ago #
Votes: -1

Having standard SEO terms is very important not only in avoiding confusion but also in informing people what SEO really is.

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from WebmasterT 2290 Days ago #
Votes: 0

Jill makes some good points but blaming increased customer confusion on industry terms is IMO, jumping to conclusions. It could be that the confusion is in the fact that what got you delisted two years ago is now a very effective technique. It could be Universal and personalized Search, which are by far the most complicated algos I’ve seen in my career, have a lot of people, some likely reading this, confused.I use over optimized all the time because there is no other good way to describe a technique where the SEO eager to link to all "important" pages puts 150 keyword rich links on the home page to maximize optimization for those pages. Yes, it’s over the top but it’s not spam and does more damage than good. So if over optimized is unacceptable tell me a better way to describe that? Stupid comes to mind but... Fully optimized is subjective... to say it’s either fully optimized or spam is not something I’d be comfortable making because nobody but a SE engineer knows what is or isn’t optimized beyond an acceptable threshold and deemed spam.

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from Jill 2290 Days ago #
Votes: 0

No, WebmasterT, that’s not at all what I’m talking about. The people we talk to all the time don’t know anything about all that stuff. They just know what they hear in more mainstream media and they are confused as heck. And you can’t overoptimize. It’s simply not possible according to the definition of optimize, regardless of how you would like to twist the meaning.

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from streko 2290 Days ago #
Votes: 1

@JohnHGohde in all honesty, i see you talking shit left and right and in all reality - you’re sippin on the lame sauce. you are a prime example of people who should stop talking/trolling and just do some seo. if you even do it.

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from JohnHGohde 2290 Days ago #
Votes: -6

I am just trying to pass some time as I try to unmangle my WordPress blog from a failed upgrade.Oops!  Wrong Sphinn.  There is absolutely nothing remotely wrong with what I have posted, here.

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from streko 2290 Days ago #
Votes: 0

@JohnHGohde so, what flavor is the lame sauce you sip?

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from JohnHGohde 2290 Days ago #
Votes: -1

This conversation is over, until you specify precisely what you are objecting to.

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from streko 2290 Days ago #
Votes: 1

@JohnHGohde im objecting to the lame sauce. just say no.

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from JohnHGohde 2289 Days ago #
Votes: -4

Streko, I just would like you to know that my hosting service fixed my mangled database, corrected my long standing problems with WordPress, and installed the latest version of WordPress; all at no charge.

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from reubenyau 2288 Days ago #
Votes: 0

Well why not pick on one of the biggest misused acronyms while we’re at it. Why don’t we use SEA (Search Engine Advertising) instead of PPC (Pay Per Click), since PPC describes a pricing model which can be applied to ads on other sites, not just search engines.

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from streko 2288 Days ago #
Votes: 1

@JohnJGohde lemon flavor lame sauce?

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from dheerender.d 2286 Days ago #
Votes: 0

its a nice and excellent study for the newly entrantsin SEO industry, they vil cm to know and can self apply these tactics to the webpages

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