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Avatar Went Hot: September 27, 2007 - 3:38 pm
Posted By: toprank 301 days ago
Topic Type: News Story (Jump to http://adage.com)
Category: SEO
Danny makes great points in his Advertising Age - Digital article of how SEO is like public relations for search engines, a near and dear topic: "Ignoring SEO is like doing an ad campaign without a PR push alongside."

He also closes it up quite nicely: "Sure, you can ignore SEO. But you can bet your competitors won't."
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from planetc1 300 days ago #
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What's best about this article is it shows what SEOs on Sphinn have talked about. Here is Danny guest writing for another site, promoting the industry in a positive light, promoting himself, and getting a link to his site, all in under 500 words. Great template model to follow.

from DJLitten 299 days ago #
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As a former PR practitioner, this was right down my alley.  It's been an interesting battle getting former co-workers and friends in the PR industry to "get" what I do.  Unfortunately, a lot of PR practitioners and marketers see SEO as one more thing taking precious dollars away from their own firms. 



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