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Personalization of search results is very important to the future success of any search engine, and its an effort well underway with many of the big 3 search engines as we speak.
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from JeffMHoward 1241 Days ago #
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#6 Individual Behavior #7 Ground #8 Social seem like they will be used more in the advertising platforms before search engines. These are all great points, and I think a lot of them will be beneficial to SEOs. For example, local with maps is already drastically improving the rate at which small business can get results quicker from search engines.

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