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Avatar Went Hot: September 16, 2008 - 11:18 am
Posted By: boydy 76 days ago
Topic Type: News Story (Jump to http://www.setfiremedia.com)
Category: Paid Search
If we take a typical e-commerce store as an example, up to 35% of sales can be taken over the telephone. Accurately attributing these sales can make a big difference to how you optimise your PPC campaigns, and have an effect on the overall ROI from paid search marketing.
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