Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

SNIP - There needs to be a massive amount of inbound links to a site for it to become one of the seo black holes. A working example of such a site is Wikipedia, who NoFollowed links and has had content pages steadily at the top of SERPs ever since.

In the end, you are not likely to build enough links to create one of these black hole sites, and you could actually hinder organic link building by capping all of your outbound links. So this is not a strategy I recommend. Also it means that you are aiding the Google agenda for the web, and isn’t it more fun to fight the power?
Comments9 Comments  

Comments

Avatar
from MikeDammann 1242 Days ago #
Votes: 1

I don’t believe in blackhole SEO. Sure, if you think that you own a brand that doesn’t need any networking, go for it. But why not just give credit where it’s due? This is not just about SEO, it’s about credibility and standards.

Avatar
from dsnyder 1242 Days ago #
Votes: 0

I agree. But the theory is real, and there is evidence. In reality, it is almost impossible to create and SEO Black Hole through non black hat means. If you are running an organic site, its probably not worth exploring. As I stated in the post.

Avatar
from dsnyder 1242 Days ago #
Votes: 0

Just as a heads up I was informed of some unclear info, and some otherwise incorrect info in the post, so I will be doing some marked updates tonight. Keep the conversation going though.

Avatar Moderator
from Jill 1242 Days ago #
Votes: 2

Wikipedia was ranking for everything long before they nofollowed their links.

Avatar
from Halfdeck 1242 Days ago #
Votes: 2

"When you disallow pages in your robots text file you are basically NoIndexing those files"<div></div><div></div><div>No, when you disallow pages you’re telling google not to crawl a page. It does not say "do not display this URL in the SERPs." Noindex tells Google to crawl a page, pull links from the HTML and follow (unless nofollow is in META ROBOTS), but do not display the URL in the SERPs.</div><div></div><div></div><div>"If you have pages on your site that you do not want in the index, those pages need to be added to your robots.txt file, and or added to your robots meta tag using a NoIndex attribute."</div><div></div><div></div><div>If you use disallow and META noindex simultaneously, the noindex doesn’t get read by Googlebot because disallow prevents the bot from scraping the content of the URL, which leads to a situation where a noindexed page still may show up in Google SERPs depending on its PageRank.</div><div></div><div></div><div>Finally, some people make the mistake of nofollowing internal links on a page with a high outbound link percentage. For example, if out of 100 links, 80 are outbound, and you plaster 10 of your internal links with nofollow, you’re not going to gain more PageRank. Instead, you end up sending more out through the outbound links. So if you have a page with tons of external links, nofollowing internal links is counter-productive. Instead, add more internal links to that page to curve PageRank bleed. Especially resource-type pages with alot of backlinks should have plenty of internal links - otherwise instead of the link equity spreading through to the rest of the site you have that juice make a Uee and bounce right back out.</div>

Avatar
from dsnyder 1241 Days ago #
Votes: 0

@jill good addition, my point was more about the noted rise in rankings, not that the wiki was ranking at all. But I can see how I was unclear.@halfdeck all good points. I was unclear and in some respects just wrong. I have made some noted updates after talking with Edward Lewis, someone with an expertise in this topic (in my opinion)The point of this post was really to get a discussion going about link level nofollow attributes. I am going to do a follow up.But thanks for the input

Avatar
from dsnyder 1241 Days ago #
Votes: 1

@halfdeck your points were so strong I added them to the post, great additions and credited "halfdeck" since i dont know you (let me know if you want credit beyond that) - cheers

Avatar
from JeffMHoward 1241 Days ago #
Votes: 0

I have a hunch wikipedia is on special treatment level. Yes, good content, and probably has a ton of inbound links, but it really does rank for a ton of stuff nowadays.

Avatar
from Halfdeck 1241 Days ago #
Votes: 0

@dsnyder Thanks I appreciate it.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: