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- Sphinn It!
Posted By: annie7 75 days ago
Topic Type: News Story (Jump to http://seogadget.co.uk)
Category: SEO
8 Comments
8 Comments
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Comments
Rankings themselves are meaningless, though, unless they can communication a clear sales process at work - namely, how much it costs, and how much it benefits.
As the credit crunch has built up, search volume in certain sectors has significantly decreased, so even a top ranking position now has to justify itself more directly through use of analytics to calculate Cost Per Lead and Cost Per Sale metrics.
Position 1 means little these days unless it's backed by clear sales data.
2c.
Yeah, I think the point of the article was that rankings that generate revenue should be worked on. A lot. Loved your opening sentence, by the way!
Hi Guys! All very interesting and useful comments. Just to clarify, rankings are obviously not the only KPI, which is why I referenced Eduard Blacquière's latest post on Joost's blog. Thanks!
I think it completly depends on the make up of you online search campaign and type of client. If your a company using video, blogs, press releases and social media for traffic, kinda like a newspaper or magazine then rankings are not as improtant. But for small sites possibly ones in a smaller competitive space rankings are probably going to be the only online lead generator.
Most people (like me) who believe that search engine rankings are no longer a viable measure of success, have not and do not say that they are useless. Just that they are not what you should be measuring.
These are 2 completely different things.
I've run a check on the same site twice in the same day and gotten two different results. Okay, so the differences were small, but across the entire world that's a lot of change constantly going on. Rankings are not useless, but an easy way to guage if your directed efforts showing results. Those that say they are useless are really saying that it's results and not rankings that one should consider, if nobody searches for that phrase it is pretty useless. But then again, we all knew that?
Good discussion here! Richard, thanks for mentioning my article at Yoast.com. I didn’t say rankings are worthless
Hey Eduard - as we discussed I liked your article, and it provided heaps of useful reading. Just one, small thing; the article title...
Measuring SEO: why rankings are worthless