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Sphinn Home » SEO
Supermarkets ignoring SEO for major keywords
SEO News Source: http://www.e-consultancy.com
Published: Sep 24, 2008 - 09:14 am
Story Found By: MattSawyer 1237 Days ago
Category: SEO
Last week E-consultancy’s Graham Charlton took a look at Ten things Asda can do better online . What I found surprising is that neither Asda, or any of the other leading UK supermarkets, rank above #9 in Google UK for the term ’supermarket’.
 Comments7 Comments  

Comments

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from TheRealTerry 1235 Days ago #
Votes: 0

Surely those results are flawed.  We all know that SEO is bogus and unneccesary. There is no reason anyone would ever need to optimize their site for the search engines.

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from trooperbill 1234 Days ago #
Votes: -1

YAWN report of Aarons seobook blog post..,. LAME!

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from kevgibbo 1234 Days ago #
Votes: 0

trooperbill, do you have a link to Aaron Wall’s post?

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from ciaran 1234 Days ago #
Votes: 0

What kev said - I’ve just been scrolling through SEObook and can’t find a post on this particular subject...

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from iBrian 1234 Days ago #
Votes: 0

Yes, but...search volume doesn’t equate with conversion rate. With all respect, just because "supermarket" shows a lot of traffic, doesn’t mean this traffic is in any targeted part of the sales process.

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from MarkeD 1233 Days ago #
Votes: 0

Bit weird, since supermarkets are very active in SEO, for instance ASDA  and Tesco clean up on the keywords which actually convert (insurance etc) - in contrast I don’t know anyone who would type in [supermarket] to do their shopping online.  Sounds to me the supermarkets know a lot about SEO and just don’t chase pointless keyphrases.

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from trooperbill 944 Days ago #
Votes: 0

this is simply a re-working / repost of yesterdays post by aaron at seobook

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