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- Sphinn It!
Went Hot: September 24, 2008 - 9:08 am
Posted By: theGypsy 70 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEO
Sound familiar? This story is told all too often, at search industry events, cocktail parties and around water coolers at web-based companies everywhere. It's a story that starts with a VP hiring either a Search Engine Optimization (SEO) manager or agency, continues with the company spending a significant amount of resources to generate detailed recommendations to enhance the woeful state of SEO at the company's website. But it almost always ends with the inability to close on these recommendations for one or more of a dozen reasons that now seem obvious through the 20/20 lens of hindsight.
5 Comments
Comments
I have never dealt with this issue but can imagine how frustrating it can be. Have dealt with it in dealing with my copywriting clients not implementing my suggestions. Very frustrating.
David you also make an excellent point about front-end work. It's usually better to invest a vast amount of time upfront to set things up properly that way you only have to make marginal improvements or monitoring on the back-end.
Nicely written article Dave!
Some things in the SEO biz just never change...'it's more of the same'.
(::)
I agree...iyou should always make sure that your site is SE friendly that way you can easily rank higher and be more popular.
The Gypsy is back???
I admit that SEO friendly can do it, but reader friendly is best in the long run :)