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SEL - "So I audited the website, made all kinds of great SEO recommendations, and nothing. None of them got implemented. Not a single one."

Sound familiar? This story is told all too often, at search industry events, cocktail parties and around water coolers at web-based companies everywhere. It’s a story that starts with a VP hiring either a Search Engine Optimization (SEO) manager or agency, continues with the company spending a significant amount of resources to generate detailed recommendations to enhance the woeful state of SEO at the company’s website. But it almost always ends with the inability to close on these recommendations for one or more of a dozen reasons that now seem obvious through the 20/20 lens of hindsight.
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from alexander13 2279 Days ago #
Votes: 0

I have never dealt with this issue but can imagine how frustrating it can be. Have dealt with it in dealing with my copywriting clients not implementing my suggestions. Very frustrating.David you also make an excellent point about front-end work. It’s usually better to invest a vast amount of time upfront to set things up properly that way you only have to make marginal improvements or monitoring on the back-end.

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from ryanlash 2279 Days ago #
Votes: 0

Nicely written article Dave!Some things in the SEO biz just never change...’it’s more of the same’.(::)

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from yojpotter2 2277 Days ago #
Votes: 0

I agree...iyou should always make sure that your site is SE friendly that way you can easily rank higher and be more popular.

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from bbcarter 2275 Days ago #
Votes: 0

The Gypsy is back???

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from MikeDammann 2275 Days ago #
Votes: 0

I admit that SEO friendly can do it, but reader friendly is best in the long run :)

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