Published: Sep 24, 2008 - 09:08 am
Story Found By: theGypsy 2530 Days ago
Sound familiar? This story is told all too often, at search industry events, cocktail parties and around water coolers at web-based companies everywhere. Its a story that starts with a VP hiring either a Search Engine Optimization (SEO) manager or agency, continues with the company spending a significant amount of resources to generate detailed recommendations to enhance the woeful state of SEO at the companys website. But it almost always ends with the inability to close on these recommendations for one or more of a dozen reasons that now seem obvious through the 20/20 lens of hindsight.