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Many biz dev folks reading this could benefit from it as well.
Expert SEOs can often spot such ‘client assets’ but that process can be optimized by simply asking the client the right questions.
Comments11 Comments  

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from JeffMHoward 2221 Days ago #
Votes: 4

I would add, what digital content do you have that might be able to be added to your website? And, do you think this content is useful to a particular audience?

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from dailymoolah 2221 Days ago #
Votes: 1

That’s a great point - I think finding out what digital assets a client has such as ad jingles, short demo videos, old press releases, or articles may be of great use in repurposing and reinventing old content.

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from planetc1 2221 Days ago #
Votes: 2

Nice checklist. I have my own doorstep to clean. :)

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from dailymoolah 2221 Days ago #
Votes: 0

Its actually quite useful to go back and ask existing clients about these questions. Sometimes they will surprise you with keyword rich domains that they bought, and never told you about for example. When you ask why, they’ll simply answer - ’because you never asked!’.

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from onreact 2220 Days ago #
Votes: 1

Really useful post. I asked some of these questions in the past but never systematically.

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from dailymoolah 2219 Days ago #
Votes: 0

Thanks Tad - Glad you liked the post. Do you have any other questions to ask clients, that I might have missed?

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from clickfire 2219 Days ago #
Votes: 1

Yes, very useful. I sometimes use a reverse IP tool to get the domain stuff but nothing beats asking.

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from dailymoolah 2219 Days ago #
Votes: 0

Nice strategy Clickfire. I used to do that too, but sometimes clients have old domains they inherit from parent companies, subsidiaries, and sister companies which have no linking or use. It’s pretty difficult to find those ones, if they are poorly indexed, or don’t share the same hosts.

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from yojpotter2 2219 Days ago #
Votes: 1

It is very important that you know what your client wants that way you know what to do.

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from anthonyverre 2218 Days ago #
Votes: 1

Great post.  I’m going to be sending this to our sales team in the morning. Along with the note "MUST READ".  If your sales folks don’t ask the right questions, then there’s very little hope of creating a strategy that will work to meet the client’s needs

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from dailymoolah 2218 Days ago #
Votes: 0

It’s great that you found the post useful enough to send out to your sales team. Please ask them to comment on the post and share any other insights they might have.

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