Sphinn - Landing page strategy

4
Sphinn It!

Landing page strategy

Posted By: meganion 66 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing

Most discussions and best practices about landing pages are tactical in nature: keep your forms short, test to find the right headline, make the call-to-action simple and clear, etc. But there’s an important level above that — the strategy of landing pages — that needs more attention.

Landing page strategy starts with the principles of marketing strategy, such as...

Discuss

Who Desphunn This (0)

Comments

Top 10 Most Sphunn
In What's New

30 Tips on How to Get, Convince, Ke... (22)
Could you Buy or Sell Social Media ... (18)
The End of Fake Avatars? (15)
fRank Takes on PageRank (14)
5 Critical PPC Budgeting Problems (13)
How To Actually Get Links From Your... (12)
16 Business Lessons for Freelancers (12)
Rumors: Microsoft in talks to buy Y... (11)
Top 10 Reasons for PPC & SEO Synerg... (11)
Conversion Immersion - Making the M... (10)

Latest Comments

Save the date for:
• SMX West - Feb. 10-12, 2009
• SMX Munich - April 22-23, 2009
• SMX Social Media Marketing - April 29-30
• SMX Advanced - June 2-3, 2009