Sphinn Home » Search Marketing
Aaron Wall writes "Bob Massa, one of the original SEOs (though I don't think he likes to be referred to with that label), always talks about SEO from a conversion standpoint, offering quotes like "traffic without conversions is the epitome of futility."

The SEO space is a bit crowded right now. So many people are fighting for attention that it seems like people are fighting without purpose. There may be more people writing SEO blogs than there are reading them. That abundance of new publishers makes it easy for established authors to build links by re-spinning old phrases with new definitions, but if those links don't create profit what is the point?"
4 Comments     

Comments

from onreact 66 days ago #
Votes: 0 | Vote:
+ -

"There may be more people writing SEO blogs than there are reading them." Nope, I see a large surge of readership, especially on Sphinn.

from PixelBella 66 days ago #
Votes: 0 | Vote:
+ -

Great article. Realize I'm guilty of "filtering everything at the inbox level" - time to stop!

from monitis 65 days ago #
Votes: 0 | Vote:
+ -

Yes free is used for turning customers into marketers.  You want to have more "votes", internet "buzz".  Free will keep people happy enough to talk about you.  But free should not mean bad quality.  That evokes opposite reaction.

from nBridges 64 days ago #
Votes: 0 | Vote:
+ -

Yes, conversion is the key here. The noise to signal ratio is way too high in SEO industry unfortunately, may be people are still not get over with this seo = directory submission thing.


Log in to comment or register here.
Search Marketing Expo

Save the date for:
SMX West - Feb. 10-12, 2009
SMX Munich - April 22-23, 2009
SMX Social Media Marketing - April 29-30
SMX Advanced - June 2-3, 2009

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: