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Sphinn Home » PPC
AdSense ads must be vetted by publishers, says ad regulator
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Moderator Went Hot: Sep 29, 2008 - 01:03 am
Posted By: evilgreenmonkey 541 Days ago
Source: http://www.out-law.com
Category: PPC
Publishers must take responsibility for the suitability of published adverts, even if the ads are chosen by an automated system like Google’s AdSense, the UK advertising regulator has said.
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from jasongreen 541 Days ago #
Votes: 1

Pretty impossible given that ads change daily, are different on different pages and different for different locations and different for different demographics.

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from evilgreenmonkey 541 Days ago #
Votes: 1

Yeah it’s a difficult one, where someone needs to take responsibility for the content - and Google certaintly won’t want to.

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